Paul Rand – logo master

I mentioned these books in a recent post. They were illustrated by Paul Rand. I didn’t know who he was until I came across these childrens books, but I should have. Apparently they don’t teach you about Jedi Master-level graphic designers in junior college. Anyway, he’s probably considered to be the king of logos in the graphic design world (I wouldn’t really know; I’m more in the “bowels” of the graphic design world…). I guarantee you probably recognize all of these logos that he designed:

Local-to-me folks probably recognize these designs of his:

(Cummins, Columbus, IN Visitors Center, Tipton Lakes)

I’m going to go out on a limb and say that he probably knew J. Irwin Miller

And here are some other logos I didn’t recognize that are equally great:

(Clockwise from top left: Yale University Press, Connecticut Art Director’s Club, Robeson Cutlery Company, Consolidated Cigar Corporation, and Smith, Kline, and French Laboratories)

And another one that never saw the light of day but should have:

If you have any interest in graphic design, you totally need to check out his website, especially his advertising portfolio. I’m guessing he was the Don Draper of his day. Wow.

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3 Responses to Paul Rand – logo master

  1. Wow, I remember studying Paul Rand in college!

  2. Nester says:

    I popped over here from your comment at Effortless Style and I recognize that Cummins logo~I grew up in Columbus and half my family worked at Cummins! Now I need to research and see if you are from Columbus too~xo

  3. jillbrowning says:

    Yay, Nester! I just sent you an email!!

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